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Public Perception of Artificial Intelligence in Ukraine and Russia: News Media and Social Media
(Tartu Ülikool, 2024) Chemodanova, Olga; Sharma, Rajesh, juhendaja; Tartu Ülikool. Loodus- ja täppisteaduste valdkond; Tartu Ülikool. Arvutiteaduse instituut
Artificial intelligence is essential in various fields in today’s society. Certain AI advancements have gained popularity and are being actively utilized by the public. In order to study how AI affects society and to establish appropriate regulations to guide its development, one can examine people’s opinions about AI. The public’s views incorporate expectations and emotions regarding the technology, especially its potential negative impacts. This analysis can assist in implementing ways to adjust society to the advances of AI. While AI is becoming more prominent, public perceptions, especially in Eastern Europe, have not been thoroughly investigated, this research closes the gap by examining the views of Ukrainian and Russian people on AI by analyzing online news media and social media discourse. Here we demonstrate that news mostly highlights the innovations in AI and its advantages, often neglecting potential hazards, whereas social media users frequently engage in discussions about a wider array of subjects, encompassing potential risks of AI. These findings indicate that in Ukraine and Russia, news mainly pushes the narrative of the advancements of AI to the general public, which can lead to the adoption of a one-sided perception of the technology by people. However, there is an interest in discussing possible risks of AI, reflected in social media users’ AI anxieties. Grasping these viewpoints is essential for creating a thorough and balanced discussion of AI and its conseques.