VKRD magistritööd - Virtuaalkeskkondade loomine ja arendus

Permanent URI for this collectionhttps://hdl.handle.net/10062/41922

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Browsing VKRD magistritööd - Virtuaalkeskkondade loomine ja arendus by Subject "infotehnoloogia"

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    Combining real-life and internet marketing methods in construction field to market RentSOS
    (University of Tartu Viljandi Culture Academy, 2014) Allik, Annely; Borissov, Roman; Maibak, Heleen, juhendaja; Tartu Ülikool. Viljandi Kultuuriakadeemia. Virtuaalkeskkondade loomine ja arendus
    The purpose of this thesis is to provide some ideas as to whether it is possible and effective for a new IT product to create value for construction companies via relationship marketing and internet marketing within the construction industry. As well as to provide a modified marketing mix for RentSOS, combined by relationship marketing and internet marketing methods, that can be applied at the same time. The motivation of the thesis is to look inside on an area, which gets very little attention in marketing literature, which is the B2B relationships on construction industry and effective internet marketing in B2B and B2C methods taking into account the specificities of the construction rental sector. The following hypothesis have been set: H1: Construction companies in Estonia are not using all the possible real-life marketing methods. H2: Construction companies in Estonia are not using all the possible internet marketing methods. The companies studied for relation marketing are Ramirent, Cramo and Storent. They have the ambition to be a big player in whole Estonian construction rental market. The companies studied for internet marketing are Ramirent, Cramo and Storent. These companies are considered an interesting and rewarding object for a research due to author’s goal to investigate their marketing methods in order to find out the best marketing mix for new IT product-RentSOS.
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    ICT implementation in Estonian construction industry and industry related business opportunities for ICT start-ups
    (TÜ Viljandi Kultuuriakadeemia, 2014) Tähepõld, Tarmo; Graudina, Marika; Sults, Marge, juhendaja; University of Tartu, Viljandi Culture Academy, Design and Development of Virtual Environments
    The current research identifies the hindrance posed by the construction industry to ICT innovation based on the experience of BIM implementation in Estonia. The results of the study show that there are six main hindrances to the ICT implementation in construction that are caused by the fundamental structure of Estonian construction industry. The authors argue that by avoiding these six hindrances and minimizing the other hindrances identified when building new ICT solutions for the construction market, the ICT companies (IT start-ups) can achieve a competitive advantage when entering the construction market.