Berliini ja Pekingi olümpiamängude kajastamine (Eesti) Päevalehes ja Postimehes
Date
2009
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Tartu Ülikool
ajakirjandus
spordiajakirjandus
olümpiamängud
ajakirjandus
spordiajakirjandus
olümpiamängud
Abstract
Description
The Reflection of the Berlin and the Beijing Olympic Games in the Newspapers
(Eesti) Päevaleht and Postimees
The main purpose of this bachelor`s thesis was to examine how two Estonian daily
newspapers reflected the Beijing and the Berlin Summer Olympic games. In both
years the period which was investigated was the time between the beginning of March
until the first day after the end of the Olympics in August.
In the year 1936 the period was from the 7th of March until the 17th of August and in
the year 2008 it was the time between 10th of March to 25th of August. These
beginning dates were selected because of the fact that the 7th of March of the year
1936 marks the date when German army entered the Rhine demilitarized zone and last
year it was the 10th of March when the demonstrations in Tibet began.
The method what was used in this study was quantitative data analysis because this is
the only method that affords to examine a big amount of articles. For this study 1637
articles were encoded, 873 from the year 1936 and 764 from last year. These numbers
reflect the total amount of the Beijing and the Berlin Olympic games articles which
appeared in the selected newspapers during these periods.
The articles were divided into three categories. The first one consisted of the articles
which told about the apolitical side of the Olympics and the second part was formed
by those, which reflected the political side of the Olympics. Third category was also
formed and it consisted of the articles that informed about the international crisis. But
only the first two were investigated in this part of the study which dealt the genres
because the main purpose was to examine the reflection of the Olympics and not the
crisis of Tibet and Germany.
Also eight hypothesis were put up for this study. One of them indicated to be true,
four were partially true and three of them were wrong.
It was correct that most of the articles which told about the two Olympic games were
apolitical not political. The numbers were 683 and 81 in the year 2008 and 854
apolitical and 19 political articles were published in the year where the Berlin
Olympic games took place.
The hypothesis which stated that the amount of apolitical articles will enlarge when
the Olympics are approaching was partially true because there was a small decline
after April in the year 1936. It was expected that the most popular genre is the news
but it was not so in the context of the Berlin Olympics. Partially true was also the
hypothesis which stated that the articles which informed about the situation in Tibet
and in Germany will gradually decrease after March. Unquestionably most of the
articles in this category were printed in March but last year there was a small increase
in August and in the year 1936 the same happened after May. Partially correct was
also the presumption that the biggest amount of political olympic articles were printed
in March and in August and the lowest in May and in June. Last year the peak was
actually in April and in the year 1936 in May there were more articles than in June, in
April and in July.
The hypothesis which stated that there are no big differences in numbers between the
same year newspapers in the reflection of the the Beijing and the Berlin Olympic
games appeared to be wrong. Also appeared that most of the olympic articles came
from the year 1936 not from the year 2008 as it was assumed and thirdly there was a
significant difference in the proportion of the three analysed categories between the
two analaysed years.
This study gives a very good statistics to compare it with similar materials from some
other Olympics. One possibility would be the year 1980 Summer Olympic games in
Moscow but here in Estonia it is not possible to conduct that kind of study because
our journalism was then strictly censored. But in the future I assume it would be the
year 2014 Winter Olympics in Sochi that could own such a political dimension.
Keywords
H Social Sciences (General), bakalaureusetööd