Online keyword advertising and trademark rights within the European Union framework
Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Tartu Ülikool
Abstract
Description
Keywords
magistritööd, võrguväljaanded, intellektuaalne omand, kaubamärgid, e-turundus, internetireklaam, keyword advertising, trademark rights, digital marketing, internet service providers, European Court of Justice