Differences in thematic and geographical interests among the readers of news portal Delfi in Russian and Estonian language

Abstract

The purpose of this master’s thesis is to study whether and how the media consumption among Russian-speaking minority in Estonia has an effect on the integration of this group to Estonian society. For this, the character of the media consumption among two audiences: Russianspeaking minorities and Estonian-speaking group - is compared and analysed. The thesis uses the quantitative approach: statistical data about the media consumption of these two audiences is analysed, based on the data from the Estonian news portal Delfi.ee and its Russian-language version RusDelfi.ee. The main results indicate that, in general, the Russian-speaking audience has become over time more interested in consuming the content about the developments in Estonia, but these changes are significant only in several thematic groups and with a high probability are connected with the COVID-19.