Eesti eratelevisiooni programmimajandus
Kuupäev
2008
Autorid
Ajakirja pealkiri
Ajakirja ISSN
Köite pealkiri
Kirjastaja
Tartu Ülikool
Abstrakt
Kirjeldus
The purpose of this masters thesis „The Economics of Programming for Commercial
Television“ was to create a teaching material, which gives an overview of how
television market in Estonia works and how programming is done at the same time
serving the intrests of the viewers and the advertisers ans helps to develop media
literacy in Estnia.
It is meant to be used by collage and university students taking a course in media in
order to help them understand the way media economics work in commercial
television and how it affects the program seen on TV every day.
This descriptive teaching material, based on qualitative reasearch, in one of the first
tries to put Estonian commercial television practices into a wider media- and
programtheoretical backround. It is based on nine expert interviews with people
responsible for programming and the things which affect that on two major
commercial television channels in Estonia.
The teaching material consists of six different chapters giving an overview of the
following: Estonian commercial television market, biggest influencial sources on
economics of television (reiting, commercials), the economics of programming,
heritage and cost of the procurement program and local production, basic aspects of
television production in Estonia.
For teaching purposes some extra elements have been added to the text. Each chapter
has a lead to the subject, some key words pointed out, an estimated knowledge (what
the student should hopefully know after studying the material) and special
assignments which encourage them to think analytically or reflect the knowledge they
have just gained.
Märksõnad
H Social Sciences (General), magistritööd, televisioon, telekanalid, kommertsmeedia, telesaated, reklaam, telereklaam, meediamajandus, meediatööstus