Combining real-life and internet marketing methods in construction field to market RentSOS

dc.contributor.advisorMaibak, Heleen, juhendaja
dc.contributor.authorAllik, Annely
dc.contributor.authorBorissov, Roman
dc.contributor.otherTartu Ülikool. Viljandi Kultuuriakadeemia. Virtuaalkeskkondade loomine ja arenduset
dc.date.accessioned2014-09-11T13:08:27Z
dc.date.available2014-09-11T13:08:27Z
dc.date.issued2014
dc.description.abstractThe purpose of this thesis is to provide some ideas as to whether it is possible and effective for a new IT product to create value for construction companies via relationship marketing and internet marketing within the construction industry. As well as to provide a modified marketing mix for RentSOS, combined by relationship marketing and internet marketing methods, that can be applied at the same time. The motivation of the thesis is to look inside on an area, which gets very little attention in marketing literature, which is the B2B relationships on construction industry and effective internet marketing in B2B and B2C methods taking into account the specificities of the construction rental sector. The following hypothesis have been set: H1: Construction companies in Estonia are not using all the possible real-life marketing methods. H2: Construction companies in Estonia are not using all the possible internet marketing methods. The companies studied for relation marketing are Ramirent, Cramo and Storent. They have the ambition to be a big player in whole Estonian construction rental market. The companies studied for internet marketing are Ramirent, Cramo and Storent. These companies are considered an interesting and rewarding object for a research due to author’s goal to investigate their marketing methods in order to find out the best marketing mix for new IT product-RentSOS.et
dc.description.urihttp://www.ester.ee/record=b4095549~S1*estet
dc.identifier.urihttp://hdl.handle.net/10062/43396
dc.language.isoenet
dc.publisherUniversity of Tartu Viljandi Culture Academyet
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rightsopenAccesset
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectmagistritöödet
dc.subjectturunduset
dc.subjecte-turunduset
dc.subjectsuhteturunduset
dc.subjectrendiettevõttedet
dc.subjectehitusettevõttedet
dc.subjectinfotehnoloogiaet
dc.subjecttehnoloogilised uuendusedet
dc.titleCombining real-life and internet marketing methods in construction field to market RentSOSet
dc.typeThesiset

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