Eesti Haigekassa tegevuse ja maine konstrueerimine Eesti Päevalehe ja Postimehe arvamuskülgedel aastatel 2001-2004
Date
2006
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Tartu Ülikool
Abstract
Description
The bachelor theses of „ Depiction of Estonian Health Insurance Fund in Postimees and
Eesti Päevaleht in the years 2001, 2002 and 2004” concentrates on the analysis of
Estonian Health Insurance Fund media image.
More than 300 opinion articles were looked through during the study. Firstly the content
of the articles and different media discourses were analyzed and after that statistical
figures were calculated. In the end statistical figures of both newspapers were compared
and similarities and differences between newspapers were brought out.
The study focuses on the debate which took place in Estonian press during the years of
2001, 2002 and 2004. Estonian health system has been battling with insufficient funding
for years. Journalists and medical personnel have been criticizing Estonian Health
Insurance Fund, Ministry of Social Affairs and politicians for not dealing with the
problems in Estonian medicine. Insufficient funding is the fundamental problem which
causes all the other problems like: queues of people needing medical care, too low
salaries for medical staff, too expensive drugs etc.
The results of the study proved that articles which included negative attitudes towards
Estonian Health Insurance Fund were dominant. Yet it is important to mention that the
number of negative articles started to decrease in the later years of analyzed period.
Secondly, after having looked through the data it turned out that journalists played key
role in agenda setting and often dictated the topic of the discussion for the medical
personal and citizens. The debate itself was mostly problem orientated. Third important
outcome of the research was that there were several differences between the two dailies.
In conclusion – despite the fact that journalists in Estonia have been writing about the
problems in medicine system for years, the same issues keep on setting the media agenda
and also the public interest regarding the healthcare system is still high.
Keywords
H Social Sciences (General), bakalaureusetööd, ajakirjandus, trükiajakirjandus, päevalehed, arvamusveerud, tervis, kuvand, Eesti Haigekassa