2007. aasta Eesti valimiskampaaniate analüüs
| dc.contributor.advisor | Raudsaar, Mart, juhendaja | |
| dc.contributor.author | Kaasik, Karit | |
| dc.contributor.other | Tartu Ülikool. Sotsiaalteaduskond | et |
| dc.contributor.other | Tartu Ülikool. Ajakirjanduse ja kommunikatsiooni instituut | et |
| dc.date | 2009 | |
| dc.date.accessioned | 2010-10-21T08:03:54Z | |
| dc.date.available | 2010-10-21T08:03:54Z | |
| dc.date.issued | 2009 | |
| dc.description | Analysis of Estonian electoral campaigns of 2007 The aim of the bachelor thesis was to analyze Estonian electoral campaigns of 2007 parliament elections, while mainly concentrating on qualitative semi structured expert interviews. Considering the fact, that political campaigning is largely party-specific, the main information used in this work, is based on six campaign managers interviews, carried out by the author of this paper in April 2009. The paper argues that political marketing has obvious reasons for distinguishing it from product marketing. The paper is focused on six different parties – Eesti Keskerakond, Eesti Reformierakond, Erakond Eestimaa Rohelised, Sotsiaaldemokraatlik Erakond and Isamaa ja Res Publica Liit. All forenamed were elected to the parliament. The paper explores the underlying reasons for that, namely the political strategies that were used by different parties. The study seeks for dissimilarities and similarities between different parties concerning target groups, campaign main topics, resources and channels used for marketing. Also it compares Emor public opinion poll results from period October 2006 till March 2007 with parties campaigns different phases. Parties financial reports that were presented to Riigikogu special commission are also examined. The hole analyze is associated with theoretical material about political marketing and political branding. The study found out that the financial conditions were extremely different between parties – Eesti Keskerakond used approximately 41 million kroons for it´s campaign while party Eestimaa Rohelised used only 2,4 million kroons. Different were also other conditions – some parties had been on political landscape for more than a decade, while others had just entered it, different was the public opinion as some of the politicians were caught in corruption scandals. These are only some reasons why this paper argues that there are significant differences between six analyzed parties. Some of them could be categorized as productdriven, some as sale-driven and some as market-driven parties. In short, this paper offers opportunities for explaining and understanding 2007 Estonian election campaigns and brings out the most important keywords in different campaigns. Although while examining this thesis a number of additional themes surfaced that could be investigated in future. | en |
| dc.description.uri | http://tartu.ester.ee/record=b2450173~S1*est | |
| dc.format | application/pdf | |
| dc.identifier | Kaasik, Karit (2009) 2007. aasta Eesti valimiskampaaniate analüüs. Other thesis, Tartu Ülikool. | |
| dc.identifier.uri | http://hdl.handle.net/10062/15765 | |
| dc.publisher | Tartu Ülikool | et |
| dc.relation | http://mail.jrnl.ut.ee:8080/371/ | |
| dc.subject | H Social Sciences (General) | |
| dc.subject | bakalaureusetööd | et |
| dc.subject | poliitiline kommunikatsioon | et |
| dc.subject | poliitiline kultuur | et |
| dc.subject | valimised | et |
| dc.subject | parlamendivalimised | et |
| dc.title | 2007. aasta Eesti valimiskampaaniate analüüs | et |
| dc.type | Thesis | en |
| dc.type | NonPeerReviewed |
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