Väärtused 1987. ja 2004. aasta Tähekeses

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dc.contributor.advisorKalmus, Veronika, juhendaja
dc.contributor.authorNiin, Martina
dc.date2005
dc.date.accessioned2010-10-21T07:57:49Z
dc.date.available2010-10-21T07:57:49Z
dc.date.issued2005
dc.descriptionThe purpose of this thesis is to find out which are the values and attitudes represented in the children’s magazine Täheke in 1987 and 2004 and by comparing the two years, point out how the values and attitudes have altered in time. I used content analysis as the method of the study, and coded 97 texts units in all (45 texts units dating 1987 and 52 text units dating 2004). The results show that in comparison with the year 1987, in the magazine issues of 2004, more modern and postmodern values occurred, but the representation of socialisating and educative values was remarkable in both years. There is a tendency that children are becoming less normative-aware and judgemental in their texts altogether, grown-ups tend to give more positive judgements and remarkably less negative judgements. Apparently the magazine Täheke is becoming more child-centered, more optimistic and cheerful – the percentage of children authors is increasing and the overall tonality of the texts is becoming more easy-going. The changes in the usage of language involve a change of vocabulary mostly. The occurrance of brand labels has increased enormously. Qualitatve text analysis methods should also be used for further studies of this topic, as they would add colour and percision to the basic frames given using content analysis.
dc.description.urihttp://tartu.ester.ee/record=b1738004~S1*est
dc.formatapplication/pdf
dc.identifierNiin, Martina (2005) Väärtused 1987. ja 2004. aasta Tähekeses. Other thesis, Tartu Ülikool.
dc.identifier.urihttp://hdl.handle.net/10062/15499
dc.publisherTartu Ülikool
dc.relationhttp://mail.jrnl.ut.ee:8080/91/
dc.subjectH Social Sciences (General)
dc.subjectbakalaureusetööd
dc.subjecttrükiajakirjandus
dc.subjectajakirjad
dc.subjectTäheke (ajakiri)
dc.subjectlasteajakirjad
dc.subjectväärtusorientatsioon
dc.subjectajakirjandusuuringud
dc.subjectsotsiaalsed muutused
dc.subject1980-ndad
dc.subject2000-ndad
dc.titleVäärtused 1987. ja 2004. aasta Tähekeses
dc.typeThesis
dc.typeNonPeerReviewed

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